NiceSalt

Health publishing & lead gen

RobinBerzinMD.com

A respected physician's ideas were scattered across formats. We built a publishing platform that gives her work one home, with a clear path from reader to lead.

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RobinBerzinMD.com homepage screenshot.

The problem

A respected expert with deep, wide-ranging work and no single home for it, and no clear route from a casual reader to a real lead.

The outcome

A publishing system that compounds: every piece reinforces authority and feeds a clear path from reader to subscriber to lead.

What we did

  • Editorial information architecture
  • Fast, SEO-ready Astro build
  • Article and newsletter conversion paths
  • Journeys into courses, book, and practice
Robin Berzin MD supplement stack lead magnet cover.
Lead magnets and article visuals gave the publishing system a recognizable editorial world.
Robin Berzin MD article illustration for a nutrition and mood post.
Post-level imagery carried the same warm, clinical, human tone as the site.

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