NiceSalt

From vibes to viability

The model is the easy part.

Most AI products stall on the data underneath and the workflow around them. We design and build both, with two decades of product and data leadership behind the calls.

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Capabilities

What we build.

AI productsAssistants and agents wired into your real data, with a person in the loop where the stakes are high.
Web appsCustomer portals, internal tools, and the workflows that connect them.
Publishing platformsSites and newsletters where one article becomes a page, an email, and a new subscriber.

Underneath all three: data. Clean integrations and measurement you can trust are what make search, personalization, and the next product decision work.

Selected work

Bibo Moby Dick AI audiobook video preview.

AI-native media concept

Bibo

A clickable demo of one classic becoming five listenable versions: shortened, genre-shifted, translated, and re-narrated.

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ExplorerHealth.co animated homepage hero preview.

AI-assisted health product

ExplorerHealth.co

A private assessment that turns a sensitive health question into a plain-language recovery profile and a clear next step.

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Founder

Experience behind the build.

NiceSalt is led by David Berzin, who has spent two decades running product and data teams, from early-stage startups to global media platforms, including as a Chief Product Officer. He stays hands-on from the first decision through launch and brings in specialists when the work calls for them.

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Contact

Tell us what you're working on.

What's the problem, who does it affect, and what do you have so far? A few sentences is enough to start. Most work begins as a focused first version with a fixed scope, then grows from there.