Health publishing & lead gen
RobinBerzinMD.com
A respected physician's ideas were scattered across formats. We built a publishing platform that gives her work one home — and a clear path from reader to lead.
Read the case studyFor expert-led brands
A small digital studio with great taste.
Most sites built for experts undersell them — thin positioning, content that doesn't compound, a path to contact that quietly leaks. We fix the whole chain, not just the page.
What we do
Four disciplines. One system.
Positioning & UXThe structure, story, and experience that earn attention and trust.Content & distributionEditorial systems and discovery that compound over time.ConversionThe path from attention to inquiry, tuned page by page.Analytics & growthMeasurement you can trust, and the experiments that follow.
The approach
We run the whole loop.
Most teams run content, UX, and analytics as separate projects — a blog contractor here, a design freelancer there, an analytics dashboard nobody opens. We treat it as one loop: each stage feeds the next, and nothing ships in isolation.
Selected work
AI-assisted health prototype
ExplorerHealth.co
A sensitive, complex harm-reduction idea, made testable: an interactive assessment, evidence content, and AI-assisted guidance — privacy first.
Read the case studyGood questions
Before you write.
What does NiceSalt do?
We handle the thinking and the building: positioning and messaging, the site or product itself, the content that supports it, and the measurement that tells you whether any of it actually worked.
Who do you work best with?
Founders, operators, and experts who want senior judgment and hands-on building without a large agency — especially in health, science, and media, where credibility is the product.
How is this different from an agency?
You work directly with the person doing the work. Fewer hand-offs, faster proof, and decisions made by someone who has shipped this before.
Contact
Tell us what you're working on.
NiceSalt is the consulting practice of David Berzin. You work directly with the person doing the work — no account managers, no hand-offs. Most of what we've shipped is in health, science, and media.
- A short note. A few sentences is plenty. You'll hear back within two business days.
- A 30-minute call. We figure out what's actually broken and whether we're the right fit. No deck, no pitch.
- A first project. Most engagements start as a focused sprint — then grow into a full build or ongoing work if the results earn it.