From vibes to viability

The model is the easy part.

A small studio that turns ideas into winning products, built on the right data from day one.

Where we can help.

AI productsAn assistant or agent that works with your real data, with a person checking the work where it matters.

Web appsCustomer portals and internal tools that make everyday work easier for your team and your customers.

Publishing platformsA site and newsletter that turn each thing you write into a page, an email, and new subscribers.

And underneath all of it, your data. We set it up so you can see what's working and decide what to do next.

Recent work

Agentic publishing platform

RobinBerzinMD.com

A publishing platform that turns one article into a website update, newsletter, and social assets.

Read the case study

AI-native media concept

Bibo

A clickable demo of one classic becoming five listenable versions: shortened, genre-shifted, translated, and re-narrated.

Read the case study

AI-assisted health product

ExplorerHealth.co

A private assessment that turns a sensitive health question into a plain-language recovery profile and a clear next step.

Read the case study

About

You'll work with David.

NiceSalt is David Berzin's studio. He has spent two decades building products and leading product and data teams, from early startups to global media companies. He's involved in every project and brings in specialists when the work calls for it.

Background

Contact

Tell us what you're working on.

We take on a small number of projects, mostly through people we know. If someone sent you, tell us who. A few sentences about what you're trying to do is plenty.