For founders, experts, and ambitious teams
Production got cheap. Judgment didn't. Anyone can ship a decent site or a passable prototype in a weekend. Knowing what to build, what to say, and what to measure is the part that's still hard.
What we do
Who you're working with
NiceSalt is David Berzin. Fifteen years leading product and data teams at Hearst, Viacom, and four venture-backed health startups, including as Chief Product Officer. Global scopes, multi-tenant platforms, patented ML, and data products that carried real revenue, alongside the smaller, sharper work on this page.
That background is the point. The person deciding what your site or product should be stays in the work, and brings in trusted design, engineering, and editorial specialists when the scope calls for it. Nobody hands you to a junior team once the contract is signed.
How it works
Prices are real starting points, not a range that moves once you ask. If the numbers don't fit, say so in your note and we'll be honest about whether it's worth a call.
Free
Send whatever exists: a site, a product, a prototype, a deck. You get a short, specific read on what's costing you and what we'd fix first. No call, nothing owed. The fastest way to judge whether the thinking is any good.
Request a free teardownMost projects start here
From $25,000
Positioning and messaging, the site or product itself, and the measurement that tells you whether it worked. Senior hands on it start to finish, with specialists added when the scope earns them.
Start a sprintFrom $6,000/mo
Standing time for teams making real product, data, and AI decisions. Fewer decks, more decisions. Best when there's a hard, specific problem already on the table.
Talk about advisoryThe approach
Most teams buy positioning, product, content, and measurement as separate projects: a blog contractor here, a design freelancer there, an analytics dashboard nobody opens. We treat it as one loop. Each stage feeds the next, and nothing ships in isolation. It is the same loop whether the thing at the centre is a landing page or a platform.
AI-assisted health product
A sensitive, complex harm-reduction idea, made usable: an interactive assessment, evidence content, and AI-assisted guidance, privacy first.
Read the case study
Health publishing & lead gen
A respected physician's ideas were scattered across formats. We built a publishing platform that gives her work one home, with a clear path from reader to lead.
Read the case study
AI-native audiobook concept
What happens to audiobooks when the story itself is malleable? A working concept where one classic becomes five listenable versions: shortened, genre-shifted, translated, re-narrated. Wrapped in social-first discovery.
Read the case studyGood questions
The thinking and the building. Positioning and messaging, the product, platform, or site itself, the content around it, and the measurement that tells you whether any of it worked.
Founders, operators, and teams building something complicated, where credibility is part of the product. That has meant a physician's publishing platform, a harm-reduction health product, an AI media concept, and multi-tenant platforms inside much larger companies. Health, science, and consumer products are where most of the recent work sits.
You work directly with the person making the decisions. Fewer hand-offs, faster proof, and specialists brought in when the scope earns them rather than staffed onto it by default. Most projects can start within two weeks.
Request a free teardown with a link and one line about what's bothering you. David reviews every request and will confirm availability and timing if it is selected.
Contact
NiceSalt is independent project work by David Berzin. You work directly with the person making the decisions, and with specialists brought in when the scope earns them.