AI Assisted Health
ExplorerHealth.co
A sensitive, complex harm-reduction idea, made testable: an interactive assessment, evidence content, and AI-assisted guidance, privacy first.
Read the case studyFor founders, experts, and ambitious teams
A small digital studio with great taste.
Anyone can ship a good-looking site in a weekend now with AI. The reason most of them do nothing is strategy, positioning, and judgment, not production. That's where we come in.
What we do
Four disciplines. One system.
Who you're working with
You get the senior person, not a pitch team.
NiceSalt is David Berzin. Fifteen years leading product and data teams at Hearst, Viacom, and four venture-backed health startups, including as Chief Product Officer, across global magazine brands, patented ML platforms, and consumer health products.
That background is the point. The person deciding what your site or product should be stays in the work, and brings in trusted design, engineering, and editorial specialists when the scope calls for it. Nobody hands you to a junior team once the contract is signed.
- 15+years leading product and data teams
- $50M+new revenue from data products at Viacom
- 7×first-visit conversion lift at Vori Health
- 6 weekszero to launched e-commerce platform at Proper
The approach
We run the whole loop.
Most teams buy positioning, product, content, and measurement as separate projects: a blog contractor here, a design freelancer there, an analytics dashboard nobody opens. We treat it as one loop. Each stage feeds the next, and nothing ships in isolation.
Selected work
Health publishing & lead gen
RobinBerzinMD.com
A respected physician's ideas were scattered across formats. We built a publishing platform that gives her work one home, with a clear path from reader to lead.
Read the case study
AI-native audiobook concept
Bibo
What happens to audiobooks when the story itself is malleable? A working concept where one classic becomes five listenable versions: shortened, genre-shifted, translated, re-narrated. Wrapped in social-first discovery.
Read the case studyHow it works
Three ways to start.
Prices are real starting points, not a range that moves once you ask. If the numbers don't fit, say so in your note and we'll be honest about whether it's worth a call.
Teardown
Free
Send a URL. You get a short, specific read on what's costing you inquiries and what we'd fix first. No call, nothing owed. The fastest way to judge whether the thinking is any good.
Send a URLMost projects start here
Project sprint
From $25,000
Positioning and messaging, the site or product itself, and the measurement that tells you whether it worked. Senior hands on it start to finish, with specialists added when the scope earns them.
Start a sprintAdvisory
From $6,000/mo
Standing time for teams making real product, data, and AI decisions. Fewer decks, more decisions. Best when there's a hard, specific problem already on the table.
Talk about advisoryGood questions
Before you write.
What does NiceSalt do?
The thinking and the building. Positioning and messaging, the site or product itself, the content around it, and the measurement that tells you whether any of it worked.
Who do you work best with?
Founders, operators, and experts who want senior judgment and hands-on building without a large agency, especially in health, science, and media, where credibility is the product.
How is this different from an agency?
You work directly with the person doing the work. Fewer hand-offs, faster proof, and decisions made by someone who has shipped this before.
What does it cost?
Project sprints start at $25,000 for four to six weeks, fixed scope and fixed price. Advisory runs from $6,000 a month. A teardown of your current site is free. If your budget is well under that, say so and we'll tell you straight whether there's a version worth doing.
How fast can you start?
Usually within two weeks. Teardowns come back inside 48 hours, so that's the quickest way to see how the thinking lands before anyone commits to a date.
Someone referred me. What's the fastest path?
Send the URL and one line about what's bothering you. You'll get a real read back the same day, not a discovery questionnaire.
Contact
Tell us what you're working on.
NiceSalt is independent project work by David Berzin. No account managers, no hand-offs. Most of what we've shipped is in health, science, and media.
- A short note. A few sentences is plenty. You'll hear back the same day, or the next business day at the latest.
- A 30-minute call. We figure out what's actually broken and whether we're the right fit. No deck, no pitch.
- A first project. Most engagements start as a focused sprint, then grow into a full build or ongoing work if the results earn it.