For expert-led brands
Most sites built for experts undersell them: thin positioning, content that doesn't compound, a path to contact that quietly leaks. We fix the whole chain, not just the page.
What we do
The approach
Most teams run content, UX, and analytics as separate projects: a blog contractor here, a design freelancer there, an analytics dashboard nobody opens. We treat it as one loop: each stage feeds the next, and nothing ships in isolation.
AI-native audiobook concept
What happens to audiobooks when the story itself is malleable? A working concept where one classic becomes five listenable versions: shortened, genre-shifted, translated, re-narrated. Wrapped in social-first discovery.
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Health publishing & lead gen
A respected physician's ideas were scattered across formats. We built a publishing platform that gives her work one home, with a clear path from reader to lead.
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AI-assisted health prototype
A sensitive, complex harm-reduction idea, made testable: an interactive assessment, evidence content, and AI-assisted guidance, privacy first.
Read the case studyGood questions
We handle the thinking and the building: positioning and messaging, the site or product itself, the content that supports it, and the measurement that tells you whether any of it actually worked.
Founders, operators, and experts who want senior judgment and hands-on building without a large agency, especially in health, science, and media, where credibility is the product.
You work directly with the person doing the work. Fewer hand-offs, faster proof, and decisions made by someone who has shipped this before.
Contact
NiceSalt is the consulting practice of David Berzin. You work directly with the person doing the work. No account managers, no hand-offs. Most of what we've shipped is in health, science, and media.