AI-assisted health product
ExplorerHealth.co
A sensitive, complex harm-reduction idea, made usable: an interactive assessment, evidence content, and AI-assisted guidance, privacy first.
Read the case studyFor founders, experts, and ambitious teams
A small studio with great taste.
Production got cheap. Judgment didn't. Anyone can ship a decent site or a passable prototype in a weekend. Knowing what to build, what to say, and what to measure is the part that's still hard.
What we do
Four disciplines. One system.
Positioning & narrativeWhat you're saying, who it's for, and why it lands.Product & platformsWorking software, from a demo you can click to a platform that carries load.Content & publishing systemsThe site or app, plus the editorial engine behind it.Measurement & growthData you can trust, and the experiments that follow.
Who you're working with
You get the senior person, not a pitch team.
NiceSalt is David Berzin. Fifteen years leading product and data teams at Hearst, Viacom, and four venture-backed health startups, including as Chief Product Officer. Global scopes, multi-tenant platforms, patented ML, and data products that carried real revenue, alongside the smaller, sharper work on this page.
That background is the point. The person deciding what your site or product should be stays in the work, and brings in trusted design, engineering, and editorial specialists when the scope calls for it. Nobody hands you to a junior team once the contract is signed.
- 15+years leading product and data teams, startup to enterprise
- $50M+new revenue from data products at Viacom
- 7×first-visit conversion lift at Vori Health
- 6 weekszero to launched e-commerce platform at Proper
The approach
We run the whole loop.
Most teams buy positioning, product, content, and measurement as separate projects: a blog contractor here, a design freelancer there, an analytics dashboard nobody opens. We treat it as one loop. Each stage feeds the next, and nothing ships in isolation. It is the same loop whether the thing at the centre is a landing page or a platform.
Selected work
Health publishing & lead gen
RobinBerzinMD.com
A respected physician's ideas were scattered across formats. We built a publishing platform that gives her work one home, with a clear path from reader to lead.
Read the case study
AI-native audiobook concept
Bibo
What happens to audiobooks when the story itself is malleable? A working concept where one classic becomes five listenable versions: shortened, genre-shifted, translated, re-narrated. Wrapped in social-first discovery.
Read the case studyHow it works
Three ways to start.
Prices are real starting points, not a range that moves once you ask. If the numbers don't fit, say so in your note and we'll be honest about whether it's worth a call.
Teardown
Free
Send whatever exists: a site, a product, a prototype, a deck. You get a short, specific read on what's costing you and what we'd fix first. No call, nothing owed. The fastest way to judge whether the thinking is any good.
Send a linkMost projects start here
Project sprint
From $25,000
Positioning and messaging, the site or product itself, and the measurement that tells you whether it worked. Senior hands on it start to finish, with specialists added when the scope earns them.
Start a sprintAdvisory
From $6,000/mo
Standing time for teams making real product, data, and AI decisions. Fewer decks, more decisions. Best when there's a hard, specific problem already on the table.
Talk about advisoryGood questions
Before you write.
What does NiceSalt do?
The thinking and the building. Positioning and messaging, the product, platform, or site itself, the content around it, and the measurement that tells you whether any of it worked.
Who do you work best with?
Founders, operators, and teams building something complicated, where credibility is part of the product. That has meant a physician's publishing platform, a harm-reduction health product, an AI media concept, and multi-tenant platforms inside much larger companies. Health, science, and consumer products are where most of the recent work sits.
How is this different from an agency?
You work directly with the person making the decisions. Fewer hand-offs, faster proof, and specialists brought in when the scope earns them rather than staffed onto it by default. Most projects can start within two weeks.
Someone referred me. What's the fastest path?
Send a link and one line about what's bothering you. You'll get a real read back inside 48 hours, not a discovery questionnaire.
Contact
Tell us what you're working on.
NiceSalt is independent project work by David Berzin. You work directly with the person making the decisions, and with specialists brought in when the scope earns them.
- A short note. A few sentences is plenty. Tell us what's bothering you and you'll hear back the same day, usually with something useful already in it.
- A 30-minute call. We figure out what's actually broken and whether we're the right fit. No deck, no pitch.
- A first project. Most engagements start as a focused sprint, then grow into a full build or ongoing work if the results earn it.