Free teardown

Send a link. Get a real read back.

A site, a product, a prototype, a deck. We go through it the way a real user would, on desktop and mobile, and send back a focused brief: what matters, why it matters, and what to fix first.

We take on a few free teardowns each month. Requests are subject to availability.

What comes back

A useful brief, not an automated scorecard.

Every teardown is personally reviewed and shaped by David Berzin. The goal is a short, opinionated read you can act on, not a long list of generic best practices.

  1. 01

    A one-line verdict

    The underlying problem, stated plainly before the details.

  2. 02

    Three to five ranked findings

    Evidence from the live experience, why it costs you, and one concrete fix for each.

  3. 03

    What is already working

    The strengths worth protecting, so the answer is never “rebuild everything.”

  4. 04

    The first move

    The highest-leverage change to make before the rest of the list.

Request yours

Start with a link.

The brief is useful on its own. If it points at a bigger positioning, product, content, or measurement project, NiceSalt can help with that too.

We take on a few free teardowns each month, so requests are subject to availability. Sending one does not guarantee a teardown. We'll confirm timing either way.

If the form gives you trouble, email hello@nicesalt.com.