Question 1

What does NiceSalt do?

Accepted Answer

The thinking and the building. Positioning and messaging, the site or product itself, the content around it, and the measurement that tells you whether any of it worked.

Question 2

Who do you work best with?

Accepted Answer

Founders, operators, and experts who want senior judgment and hands-on building without a large agency, especially in health, science, and media, where credibility is the product.

Question 3

How is this different from an agency?

Accepted Answer

You work directly with the person doing the work. Fewer hand-offs, faster proof, and decisions made by someone who has shipped this before.

Question 4

What does it cost?

Accepted Answer

Project sprints start at $25,000 for four to six weeks, fixed scope and fixed price. Advisory runs from $6,000 a month. A teardown of your current site is free. If your budget is well under that, say so and we'll tell you straight whether there's a version worth doing.

Question 5

How fast can you start?

Accepted Answer

Usually within two weeks. Teardowns come back inside 48 hours, so that's the quickest way to see how the thinking lands before anyone commits to a date.

Question 6

Someone referred me. What's the fastest path?

Accepted Answer

Send the URL and one line about what's bothering you. You'll get a real read back the same day, not a discovery questionnaire.

Thanks. We'll actually read it.